IDENTITY & VISUAL SYSTEM
Charlotte Fabrics is a third-generation family-owned textile company based in Minneapolis that sells upholstery, drapery, and performance fabrics to the trade. Inspired by the era they were founded in, their updated brand evokes a long tradition of quality—bringing consistency, clear communication, and type hierarchy across fabric sample books and other applications.
Creative Direction: Scott Thares
Design: Tim Cronin, Jenny Moran